Why Advertise?

"Someone , who stops advertising might as well try to stop his watch in order to save time."
Henry Ford´s words are still valid today.

Your product could be new, innovative and a future market leader-however, if nobody knows about it, then they have no use for it.

For the customer the perceived qualities of the product, rather than the actual qualities. And to achieve this an awareness must be created with both buyers and sellers.